Multi-Market Media Buying
Multi-Market Media Buying
Working with clients or in collaboration with their advertising agency, GMS provides understanding and executes sophisticated multi-market media buying across all continents and all ethnic Australian communities applying mainstream media accountability to all media we work with.
GMS has earned an unrivalled expertise and network across Chinese media and possesses deep live experience in all key APAC markets.
Working with clients or in collaboration with their advertising agency, GMS provides understanding and executes sophisticated multi-market media buying across all continents and all ethnic Australian communities applying mainstream media accountability to all media we work with.
GMS has earned an unrivalled expertise and network across Chinese media and possesses deep live experience in all key APAC markets.
GMS Market Intelligence
GMS Market Intelligence
Strategic Marketing and Promtion
Strategic Marketing and Promtion
With genuine experience in the business application of research and insights, GMS provides clients and agencies with an understanding of consumer and media landscapes for any region in the world adding science to communication strategies.
In greatest demand is an expertise in Chinese consumer behaviour and the trends in media and communication consumption that shape behaviour.
With genuine experience in the business application of research and insights, GMS provides clients and agencies with an understanding of consumer and media landscapes for any region in the world adding science to communication strategies.
In greatest demand is an expertise in Chinese consumer behaviour and the trends in media and communication consumption that shape behaviour.
Sponsorship, PR and Event Marketing for organisations and activations in any market including Australia, New Zealand or China. With over 30 years experience in the media and advertising industry, GMS has a broad and valuable network to work beyond the campaign, bringing together commercial partnerships.
Content management, influencer engagement and event activation are core capabilities in campaign extension.
Sponsorship, PR and Event Marketing for organisations and activations in any market including Australia, New Zealand or China. With over 30 years experience in the media and advertising industry, GMS has a broad and valuable network to work beyond the campaign, bringing together commercial partnerships.
Content management, influencer engagement and event activation are core capabilities in campaign extension.
George Pesutto
Founder of GMS
"We’re confident our experience and credentials in the areas we work are unparalleled"
This is all about bringing together the right combination of skills, experience and passions so that the sum of our parts is an exceptional resource for our clients.
We combine decades of Australian mainstream media experience and leading research companies with a team of highly intelligent and driven professionals who have worked in China’s biggest media agencies running some of the largest accounts and working in marketing in China for brands like GM and Samsung.
Ours is a team of some of the most experienced media agency managers who apply years and hundreds of campaign experience in Chinese CALD and global markets to the strategies of our clients. We have a team of truly global citizens with experience in advertising and production across the UK, China, Hong Kong Malaysia, Japan and the USA. Our extended family includes our preferred partners in animation, design and digital automation and a critical cohort of some of Australia's most experienced translators in all key language sets.
Collectively we expect to be judged on the quality and talent of our people, our relentless pursuit of knowledge and the philosophies to which we subscribe that drive the culture and ethics of all that we do toward success for us and our partners.
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