Multi-Market Media Buying
Multi-Market Media Buying
Working with clients or in collaboration with their advertising agency, GMS provides understanding and executes sophisticated multi-market media buying across all continents and all ethnic Australian communities applying mainstream media accountability to all media we work with.
GMS has earned an unrivalled expertise and network across Chinese media and possesses deep live experience in all key APAC markets.
Working with clients or in collaboration with their advertising agency, GMS provides understanding and executes sophisticated multi-market media buying across all continents and all ethnic Australian communities applying mainstream media accountability to all media we work with.
GMS has earned an unrivalled expertise and network across Chinese media and possesses deep live experience in all key APAC markets.
GMS Market Intelligence
GMS Market Intelligence
Strategic Marketing and Promtion
Strategic Marketing and Promtion
With genuine experience in the business application of research and insights, GMS provides clients and agencies with an understanding of consumer and media landscapes for any region in the world adding science to communication strategies.
In greatest demand is an expertise in Chinese consumer behaviour and the trends in media and communication consumption that shape behaviour.
With genuine experience in the business application of research and insights, GMS provides clients and agencies with an understanding of consumer and media landscapes for any region in the world adding science to communication strategies.
In greatest demand is an expertise in Chinese consumer behaviour and the trends in media and communication consumption that shape behaviour.
Sponsorship, PR and Event Marketing for organisations and activations in any market including Australia, New Zealand or China. With over 30 years experience in the media and advertising industry, GMS has a broad and valuable network to work beyond the campaign, bringing together commercial partnerships.
Content management, influencer engagement and event activation are core capabilities in campaign extension.
Sponsorship, PR and Event Marketing for organisations and activations in any market including Australia, New Zealand or China. With over 30 years experience in the media and advertising industry, GMS has a broad and valuable network to work beyond the campaign, bringing together commercial partnerships.
Content management, influencer engagement and event activation are core capabilities in campaign extension.
We believe that understanding the consumer habits and trends of multicultural Australia and New Zealand deserves a much higher level of sophistication than generic public data and anecdotal evidence.
Each CALD community is a micro media landscape with touch points at community level, local media and motherland sources. Only through insights into all three can we design the mix that provides effective communication, connection and influence.
Translation to different languages to reach out to the CALD community
Australia's largest CALD audiences
GMS Geo Network is a proprietary hybrid PMP that provides a safe network of the most visited sites of each CALD community. Through this unique platform we create content strategy and full reporting during and post campaign.
Media network
GMS prides itself on its network of media partners across all CALD communities in Australia and New Zealand allowing ethnic media to play important integrated roles in CALD campaigns. Our global media network allows us to reach mass across CALD communities and provides us access to the unique media of each country and insight to their importance to CALD communities.
Chinese marketing
As Australia’s leading Chinese marketing agency we have a responsibility to understand the truth about all Chinese media audiences and capabilities.
Translation
Translation has been one of the most controversial components of CALD communication. GMS and our team of many of Australia’s most experienced translators have built a second layer of accreditation to address the documented concerns around quality translation. We believe we have created the most robust translator screening and partner network.
Production & design
Type setting to full creative design including video and content creation are expert solutions provided by GMS Creates.