We believe that understanding the consumer habits and trends of multicultural Australia and New Zealand deserves a much higher level of sophistication than generic public data and anecdotal evidence.

Each CALD community is a micro media landscape with touch points at community level, local media and motherland sources.  Only through insights into all three can we design the mix that provides effective communication, connection and influence.

Australia's largest CALD audiences

GMS Geo Network is a proprietary hybrid PMP that provides a safe network of the most visited sites of each CALD community.  Through this unique platform we create content strategy and full reporting during and post campaign.

Media network

GMS prides itself on its network of media partners across all CALD communities in Australia and New Zealand allowing ethnic media to play important integrated roles in CALD campaigns.  Our global media network allows us to reach mass across CALD communities and provides us access to the unique media of each country and insight to their importance to CALD communities.

Chinese marketing

As Australia’s leading Chinese marketing agency we have a responsibility to understand the truth about all Chinese media audiences and capabilities.


Translation has been one of the most controversial components of CALD communication.  GMS and our team of many of Australia’s most experienced translators have built a second layer of accreditation to address the documented concerns around quality translation.  We believe we have created the most robust translator screening and partner network.

Production & design

Type setting to full creative design including video and content creation are expert solutions provided by GMS Creates.