

Multi-Market Media Buying
Multi-Market Media Buying
Working with clients or in collaboration with their advertising agency, GMS provides understanding and executes sophisticated multi-market media buying across all continents and all ethnic Australian communities applying mainstream media accountability to all media we work with.
GMS has earned an unrivalled expertise and network across Chinese media and possesses deep live experience in all key APAC markets.
Working with clients or in collaboration with their advertising agency, GMS provides understanding and executes sophisticated multi-market media buying across all continents and all ethnic Australian communities applying mainstream media accountability to all media we work with.
GMS has earned an unrivalled expertise and network across Chinese media and possesses deep live experience in all key APAC markets.




GMS Market Intelligence

GMS Market Intelligence

Strategic Marketing and Promtion
Strategic Marketing and Promtion
With genuine experience in the business application of research and insights, GMS provides clients and agencies with an understanding of consumer and media landscapes for any region in the world adding science to communication strategies.
In greatest demand is an expertise in Chinese consumer behaviour and the trends in media and communication consumption that shape behaviour.
With genuine experience in the business application of research and insights, GMS provides clients and agencies with an understanding of consumer and media landscapes for any region in the world adding science to communication strategies.
In greatest demand is an expertise in Chinese consumer behaviour and the trends in media and communication consumption that shape behaviour.
Sponsorship, PR and Event Marketing for organisations and activations in any market including Australia, New Zealand or China. With over 30 years experience in the media and advertising industry, GMS has a broad and valuable network to work beyond the campaign, bringing together commercial partnerships.
Content management, influencer engagement and event activation are core capabilities in campaign extension.
Sponsorship, PR and Event Marketing for organisations and activations in any market including Australia, New Zealand or China. With over 30 years experience in the media and advertising industry, GMS has a broad and valuable network to work beyond the campaign, bringing together commercial partnerships.
Content management, influencer engagement and event activation are core capabilities in campaign extension.

We are a leading Chinese marketing agency
first global advertising agency partner in Australia and China by Tecent
preferred supplier agencies by world’s largest card services company
We are a leading Chinese marketing agency
first global advertising agency partner in Australia and China by Tecent
preferred supplier agencies by world’s largest card services company
We know China


Considered one of the leading Chinese marketing agencies in the region.
The endorsement of China's leading media organisations and largest companies is testament to our capabilities and work practice.
We plan and execute campaigns across all Chinese media
Social / Influencer / Search / Activation / Programmatic / Streaming / Print / TV / Radio / OOH / Inflight
While, arguably, Australia's preeminent Chinese social and digital agency, GMS is equally capable in online and offline media channels and have one of the most sought after Chinese influencer (all direct) and media networks. We establish and manage owned media accounts for all clients across any Chinese social media platform but we are also cognisant that even the largest companies have limited resources. What ever the case GMS is end to end solution based.
In 2018, GMS was asked to become a Tencent Official Global Advertising Agency, the first in Australia.