MEDIA AND MARKET INTELLIGENCE
Success in regional and new market advertising relies on valuable and relevant understanding of consumer, business and economic trends in order to produce the most targeted,
efficient and effective communication strategies.
GMS source, commission and collaborate with data and research suppliers regionally to gain the critical insights to support any activation and produce the most intelligent media plans.
Most importantly, GMS invest heavily in understanding the best application for market intelligence and validation of data and anecdotal trend.
Market and Media Intelligence Philosophy
Tapping into a market in a developing region in either an economic or cultural perspective may require a variety of strategies. For instance; countries with exploding middle classes and rising wages often see stable or strong newspaper growth alongside typical tech adoption expansion; high mobile phone ownership does not necessarily translate into successful mobile strategies when wifi and data access or even smart phone ownership is limited in a particular region and; while EDM may be successful in many markets, others such as large communities in China have virtually bypassed email as a main communication vehicle and jumped straight to social media platforms for day to day dialogue.
Global Media Solutions is focused on using its consumer and business understandings and experience of media consumption trends and technology adoption to determine the optimum channel mix for any targeted communication strategy. Market knowledge and performance are supplemented by in-market site tours and an upfront understanding of complex vetting requirements.
Global Media Solutions ensures multi-media expertise across offline, online, mobile and
social media platforms through unrivalled experience, global affiliations and direct
media partnerships in all key markets