THE BRAINS BEHIND GMS
George Pesutto is Founder Director of Global Media Solutions Group Pty Ltd. He has worked in the media and advertising industry for over 29 years including senior commercial positions with News Ltd, Fairfax and Time Inc. These roles included advertising manger over Australia’s largest newspapers and as a member of HWT executive management, contributed to product and cultural change that still exist today.
The exposure and network developed over the media executive years was leveraged by later employers and for the success of GMS.
As GM, he headed Roy Morgan Research’s Media and Communications division which encompassed product development and client services across advertising agencies, all media, telecommunications and sport and sponsorship before leaving to begin his work with marketers, their agencies and international and ethnic media.
Global Media Solution’s work assists Australian and international organisations and many state and federal government departments either directly or through their media agencies. The company’s credentials in international marketing and Australian ethnic markets is endorsed by an enviable portfolio of blue-chip clients.
Through decades of experience in media research and advertising, Pesutto has an acute understanding of media landscape trends and the resources available to interpret consumer attitude and behaviour particularly in Australia and the Asian region.
George Pesutto’ s comments and insights on media consumption and trends have been referenced hundreds of times across Australian and international media. He remains one the most respected and higher profile media and advertising executives in Australia and is regularly called upon for comment and speaking engagement.
FOUNDER | CEO